What's a yard sale if not a miniature
business? Yet most of us don't fully cash in on this business venture
because we don't think like entrepreneurs. How do you move merchandise
off your front yard or out of your garage and into the hands of
customers? Follow these easy tips from America's top sales-marketing
1. TARGET YOUR AUDIENCE.
Market to the right shoppers. Shari Hindman, creative director for an ad
agency in Richmond, had a yard sale to sell art supplies. Knowing that
her neighbors weren't the paint-and-brush types, she advertised near an
art college and sold out!
2. SHORT-AND-SWEET SIGNS.
Think about potential customers trying to examine a tiny yard sale sign
stuck on a lamppost. Bill Phelps, an ad exec, applies the same strategy
to yard sale signs as to billboards he purchases for clients. Use bold
printing and no more than 8 words.
LOCATION, LOCATION, LOCATION.
first thing you look at in a store is the display racks set up front.
You might be headed for the back, but you'll check out everything on the
way. To better your chance of selling everything at your yard sale,
place good front & center. Good for customers and easy for drive-bys to
4. PRODUCT DISPLAYS.
Steven Style, president of a NY based PR firm, recognizes that it's
difficult to display everything at eye level. "But if you place any sort
of decent value on the item (usually $15 or more), at least put it on a
table. You need to make it as convenient as possible for shoppers to
rummage through your stuff."
5. MAKE A
BARGAIN BIN. When store have large quantities of merchandise
they want to sell quickly, they group the items together under one low
price. Look to Filene's Bargain Basement in Boston for inspiration!